Once you’ve designed a website the next step is to start promoting it. There are many web promotion tactics and methods one can use. The most popular method is called Search Engine Optimization (SEO) and it’s all about ranking for your chosen keywords on Google first page. As we all know Google is the biggest search engine and is used by millions every day, this makes Google a really good advertising model and therefore Google offers many way’s to promote your business. The first method we are going to discuss is Google Adwords.

Google Adwords is basically a PPC (pay per click) platform, where users can bid for their website to be on Google’s front page. Either at the top 3 or the right hand side results. When someone clicks on your ad, you get charged. Now keyword prices vary, from £0.05 to £100 per click, it’s all about your niche and what keyword you want to target. Millions of businesses rely on Google Adwords to bring them new business, however it’s a money game. money make money as they say.

The other way to promote your business on Google is through search engine optimization, basically you have to target keywords you want to rank for. Google comes back with stats e.g.  Results 1 - 10 of about 1,440,000 for web design windsor. (0.71 seconds). We are on the first page of Google for the term “web design windsor” and we’re beating over 1.4 million websites. This is called SEO and it takes time to be honest, anything from 2 months to 1 year to see results. The more competitive yourkeyword the longer it takes and the risk is insane. Trying to target for keywords such as “Jobs” is not impossible but very near.